A good hypnotist uses his or her full being, voice, breathing, posture, movements, and so on, for the purpose of creating a feedback loop with the client.

"Trance permits the operator to evoke in a controlled manner the same mental mechanisms that are operative spontaneously in everyday life." -- Milton Erickson

More info:
www.hawkridgeproductions.com/med...html

My impression of what hypnotism involves... and forgive me, but I do believe that my generalization has a point.... Not that it is going to be "useful" to someone wanting to actually learn hypnotism, but it is interesting to note that our culture uses an extrapolated version of hypnotism in many formats, other than "hypnotism" outright:
Reading
Syncronization
Verification of syncronization
subtle unexpected and abstract movement (such as a finger on the wrist, an outlandish stance, etc)
and then your "in"
Exit
Exiting leaves a path, so, entry is even easier next time.
So my point is, if a salesperson imitates their "prey" and moves like them, and then does, or says something that is so "out there" that the "prey" is put into a state of confusion, and then they are put into a primitive state of placidity...
The car sales person has them after this...
The adverts shock you after getting you to believe the "scene" is real... Thus a subtle form of hypnotism is installed in the viewer..
sick and potent shit to use for such banal reasons!

I'm ready to be under your spell, E

Interesting study. The connection between the default mode and hypnosis is very intriguing - however, like all such studies, this one tests out a particular hypnotic technique (and the article does not specify which - there are many) and provides results not for "hypnosis" as such, but for that one technique. While this has not been sufficiently studied, some hypnotic techniques very obviously use aspects of the brain's default network to induce altered states (particularly the aspect called "transderivational search"). The distinction made between "highly suggestible" subjects and others suggests that a non-Ericksonian method was used (and perhaps the "highly suggestible" people were simply following directions, which would quiet the default network, too).